PPC Advertising Makes Money And Delivers Daily
Copyright (c) 2010 Lakeland Marketing
PPC marketing means Pay Per Click and is a divergence of marketing whereby a click on an ad results in the advertiser getting billed for that click. The advertiser is only charged if their ad is clicked. Search engine PPC marketing is driven by bids per keyword. For example, if the keyword is PPC, a massively competitive area, each time a user is directed to a Search Engine Result Page (SERP), the PPC publisher with the highest bid for that keyword will have their ad shown in the largest position and as a result they will pay the highest bid price if their ad is clicked. In a highly competitive market you may pay anything up to per click. As a result, inexperienced advertisers can lose lots of money very quickly if they choose a highly competitive market try to take on advertisers with high budgets and more account history with the advertising network. There is however a number of lower tier PPC networks which can be a goldmine if you know how to manage PPC campaigns.
The bid based model lets advertisers to battle against each other for the top positions on the SERPs. Top place is not always the most desirable however, that will be explained in more detail on the PPC Coach sites found on the internet. The bid based PPC method is in essence an internet automated sale played out every time a user carries out a search engine search and is presented with the SERPs.
The individual enters a largest bid when building a marketing campaign. Every time a person searches for the keyword, the search engine instantly performs an auction and positions the winning bidder?s ad in the top spot on the SERP. When setting up PPC campaigns it is also possible to geo target your ads, target audience demographics or have them presented during certain hours. Advertising networks have a quality factor on ads their networks show to raise the quality of the sites on the network. If you?re the largest bidder but your site is lacking content and low quality you will not be given top spot and may not even get shown in the SERPs.
Furthermore, the big advertising networks have partnered with businesses to allow the network advertisers place ads on the properties of third parties. After signing up to host ads on behalf of the network, publishers receive anything from 50-80% of the gross income produce. Undeniably PPC when done correctly is a hugely lucrative business and has made and continues to make many people rich. Join a PPC Coaching site today and start learning the industry.
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Posted by Dan on Thursday, June 23, 2011 at 11:41 pm?
Filed under PPC Publishing ? Tagged with Account History, Advertiser, Advertisers, Advertising Network, Advertising Networks, Audience Demographics, Bid Price, Budgets, Campaigns, Competitive Market, Daily, Delivers, Divergence, Goldmine, Lakeland, Lots Of Money, Makes, Marketing Campaign, Money, PPC Advertising, Ppc Marketing, Quality Factor, Search Engine Result, Search Engine Search, Target Audience
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